Challenge
Greenest City is a non-profit organization in Toronto, Ontario. They promote health, support community action, and enhance social and environmental justice in the community. Along with three other classmates, we worked together to create a proposed rebrand and apply the new branding across their media channels. I was responsible for redesigning their website.
Solution
A refreshed web design that better reflects their values and improves usability. The strongest features of the original site were the use of people-centred photography, which was carried onto the redesign. The new design incorporates rounded elements, fun illustrations and a new colour palette to make the company more welcoming to entice more people to volunteer.
Original Website
